When Netflix CEO Reed Hastings took to Facebook last year to announce that the service had exceeded one billion viewing hours in a month for the first time, the financial world was in uproar. After all, there are rules and regulations concerning when sensitive data about a company's successes and failures can be made public. Since then, however, the Securities and Exchange Commission has done some thinking, and in trying to keep up with social savvy CEOs like Hastings and compulsive tweeter Elon Musk, has ruled that such disclosures can be made, as long as shareholders are notified about which sites will be used. If nothing else, it'd be a great way to see your follower count explode.
Source: http://www.engadget.com/2013/04/03/sec-issues-social-media-disclosure-guide/
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